5 Ways to make your postcards stand out

1. Keep it simple

Your message should be short and sweet. You want readers to know who you are, what you’re offering and how to get it. Limiting copy and keeping it snappy means that, during the daily shuffle, your card will stand out and get read.

2. Make them timely

Has it been a year since your customer’s last cleaning? Or is there a deadline on a warranty? Time for another oil change? Include a deadline in your direct mail piece to grab attention.

3. Color on both sides

Everyone prints on one side of a postcard, but what about the other side? Include important information—and color printing—on both sides for a professional feel. Make the card

4. Think about the (odd) size

Consider sending an odd-size mailer instead of the standard 4-by-6 inch. A 4-1/4 by 10-1/2 or a 10-1/2 by 5-1/2 looks and feels different and is more likely to garner a second glance from potential clients. 

 5. Include an offer

Your postcard should include an offer that gets people in the door. This could be a $50 coupon off services, a rebate or offer for a gift card. Make them want to use your service or product.

FishDirectMail.com has design services that can make your mail piece stand out. With our HP Indigo printers and UV coaters your mail piece will stand out in the mail box.

Fish Direct Mail is a professional direct mail service provider offering instant quotes and 48 hour turn around for design, printing, and mailing services for direct mail nationwide.